How to Protect My Brand Name?

The registration of your brand gives you the legal right to use and own it. This registration also helps protect your brand from infringement.

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Brand Name Registration Process:

  • What is a trademark?

Trademark is a word, phrase or symbol that identifies the source of a good or service. Trademark rights can be obtained through use in commerce.
A trademark can be registered at the federal level to protect your brand name from being used by someone else.

  • What is a service mark?

A service mark is exactly like a trademark but for services instead of goods (for example, “Google” is both a trade name and a service mark). The process of registering both types of marks is essentially identical; only the paperwork involved differs slightly. What are collective marks?
A collective mark identifies members who offer similar goods and services as part of an association such as farmers selling their crops together under one label.

How to File a Trademark?

A trademark is a word, phrase or logo that identifies your company’s products and services. Trademarks protect your brand name and slogans from being used by others without permission.

How do I File My trademark?

 The U.S. Patent & Trademark Office (USPTO) provides instructions on how to file for federal trademark registration online or through the mail at You can also hire an attorney to help with your application process if you would like assistance or have questions about how to proceed with filing for registration of your mark.

What is USPTO Trademark Search?

If you’re considering registering a new mark but are unsure whether it conflicts with another mark, then conducting an initial trademark search is recommended before filing any paperwork regarding the same designations of goods or services that might be covered under both marks’ terms of use (or “descriptions”).

Trademark Registration Requirements:

The trademark registration process is a fairly simple one. But before you begin, it’s important to know what you can and cannot do with your brand name.

First, there is no requirement that the owner of a mark use it in commerce or sell products or services under it in order to maintain rights in the mark. In other words, even if you haven’t sold anything under your brand name yet—and may not ever intend to—you still have protection over its use as long as you can show some kind of use for the mark at some point.

As far as what those uses are considered “good” for trademark purposes, this also depends on jurisdiction: Some countries will allow non-commercial uses of trademarks while others require commercial usage before granting protection against any infringement by third parties (this includes unauthorised use by competitors).

How can you protect your brand from infringement?

Trademark registration is the best way to protect your brand. A trademark is a word, phrase, symbol or design that identifies and distinguishes the source of goods or services. For example, you can use your company name as a trademark if it relates to your company’s goods or services. You can also use logos as trademarks (so long as they are not generic).

If another business uses a similar mark without permission from you, this could be an infringement of your trademark rights.

The registration of your brand has the following benefits:

Brand name is legally protected.
Brand name is owned by the company.
Company can use brand name to sell products and services.
Company can also use brand name to identify the company, i.e., “Apple Computers”

In order to receive federal trademark protection, you must first apply for registration through the U.S. Patent and Trademark Office (USPTO). When you apply for registration, the USPTO will assign an examining attorney who will determine whether your mark qualifies under Section 2(d) of the Lanham Act as being “distinctive” or “suggestive.”

If you want to register brand name and logo, then it is important that you register them with a patent agency. This will ensure that no one can use or sell products under the same name as yours without permission. You can also register a trademark if you have invented something new that has not been patented yet but needs protection from imitators who might try to copy the design or functionality of an item before they begin selling their own version

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